Insights & Lessons

Lessons from 25 years of building platforms, partnering with founders, and shipping products to millions of users.

All Technical Insights Startup Lessons Case Studies Funding & Equity

What is a Fractional CTO? A Guide From People Who've Done It Both Ways

A fractional CTO gives your startup senior tech leadership without the £200k salary. Here's what they actually do, what it costs, and how to tell if you need one — or something else entirely.

10 Jan 2026 9 min read

Startup Lessons

Why We Stopped Being an Agency

After 15 years of building products for clients, we made a fundamental shift. Here's what we learned and why we now only partner with founders on an equity or hybrid basis.

15 Dec 2025 6 min read

Technical Insights

Scaling to 100 Million Users: What We Learned

When you're handling billions of messages for millions of users, you learn things that tutorials don't teach. Here are the lessons that cost us sleep so they don't have to cost you.

28 Nov 2025 8 min read

Funding & Equity

Equity vs Consultancy: How We Structure Startup Partnerships

Should you pay for development or trade equity? After dozens of partnerships, here's how we think about it - and what works best in different situations.

10 Nov 2025 7 min read

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