Insights & Lessons

Startup Lessons

Outsourced CTO Services: What They Actually Include and What to Watch Out For

Learn what outsourced CTO services actually include, different engagement models, and red flags to avoid. A practical guide from experienced technical founders.

21 Mar 2026 9 min read

Startup Lessons

How to Find a Technical Co-Founder (Without Getting Burned)

Guide to finding the right technical co-founder. What to look for, red flags, where to search, and how non-technical founders can evaluate technical skills.

21 Feb 2026 12 min read

Startup Lessons

When Should a Startup Hire a CTO? (And When You Shouldn't)

Learn when you actually need a full-time CTO—and the common hiring mistakes that sink early-stage startups. Real advice from 25+ years in the trenches.

7 Feb 2026 9 min read

Startup Lessons

Fractional CTO vs Full-Time CTO: Which Does Your Startup Need?

Should you hire a fractional CTO or full-time? We compare costs, benefits, and when each makes sense—plus when you actually need a technical co-founder instead.

31 Jan 2026 7 min read

Startup Lessons

CTO as a Service: What It Actually Means and Whether Your Startup Needs It

CTO as a Service gives startups experienced tech leadership without the full-time hire. Here's how it works, what it costs, and when a deeper partnership might be the better move.

24 Jan 2026 11 min read

Startup Lessons

What is a Fractional CTO? A Guide From People Who've Done It Both Ways

A fractional CTO gives your startup senior tech leadership without the £200k salary. Here's what they actually do, what it costs, and how to tell if you need one — or something else entirely.

10 Jan 2026 9 min read

Startup Lessons

Why We Stopped Being an Agency

After 15 years of building products for clients, we made a fundamental shift. Here's what we learned and why we now only partner with founders on an equity or hybrid basis.

15 Dec 2025 6 min read