Why We Stopped Being an Agency
After 15 years of building products for clients, we made a fundamental shift. Here's what we learned and why we now only partner with founders on an equity or hybrid basis.
We've built platforms serving hundreds of millions of users. 25+ successful exits. Now we partner with founders like you.
Cooply is a technical founding team that's worked together for over 20 years. We partner with startup founders as technical experts - consultancy, equity, or both. We take on 3-4 new ventures each year.
Users served
Messages processed
Successful exits
We're not an agency. We become part of your team with flexible engagement models.
Traditional engagement with day rates or project fees. Best for funded startups with specific, well-defined projects.
We work for ownership. Best for pre-funding startups or founders seeking a genuine technical partner.
Reduced rates plus equity upside. Our most common arrangement for long-term partnerships.
Twenty years of building platforms together means we've seen it all.
Scalable, maintainable systems that grow with you from MVP to millions of users.
SaaS, mobile apps, web platforms, and even console games. We've shipped them all.
We've been through it. Technical due diligence, investor conversations, and exit negotiations.
Beyond code: product strategy, hiring, operations support as you scale.
Our team is distributed across South Wales and Yorkshire. We work with founders globally, but there's something about a proper cup of tea and a face-to-face chat that Zoom can't replace.
Lessons from 25 years of building platforms and partnering with founders.
After 15 years of building products for clients, we made a fundamental shift. Here's what we learned and why we now only partner with founders on an equity or hybrid basis.
When you're handling billions of messages for millions of users, you learn things that tutorials don't teach. Here are the lessons that cost us sleep so they don't have to cost you.
Should you pay for development or trade equity? After dozens of partnerships, here's how we think about it - and what works best in different situations.
From a team with 25+ successful exits. No spam, just lessons from 25 years in the trenches.
Thanks for subscribing. We'll be in touch with insights from 25 years in the trenches.
We take on 3-4 new ventures each year. If you're building something that could scale to millions of users, we'd love to hear about it.
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