Insights & Lessons

Lessons from 25 years of building platforms, partnering with founders, and shipping products to millions of users.

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Why We Stopped Being an Agency

After 15 years of building products for clients, we made a fundamental shift. Here's what we learned and why we now only partner with founders on an equity or hybrid basis.

15 Dec 2024 6 min read

Technical Insights

Scaling to 100 Million Users: What We Learned

When you're handling billions of messages for millions of users, you learn things that tutorials don't teach. Here are the lessons that cost us sleep so they don't have to cost you.

28 Nov 2024 8 min read

Funding & Equity

Equity vs Consultancy: How We Structure Startup Partnerships

Should you pay for development or trade equity? After dozens of partnerships, here's how we think about it - and what works best in different situations.

10 Nov 2024 7 min read

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Insights & Lessons

Why We Stopped Being an Agency

Scaling to 100 Million Users: What We Learned

Equity vs Consultancy: How We Structure Startup Partnerships

Want more insights?

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